Data Privacy Policy

Version: 24 May 2018

We are very pleased that you are interested in our company. Data privacy is particularly important to DextraData GmbH. It is possible in principle to use the DextraData GmbH website without providing any personal data. However, if a data subject wants to use particular services offered by our company on our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.

Personal data, for example, the name, address, e-mail address, or phone number of a data subject, are always processed in line with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to DextraData GmbH. By publishing this Data Privacy Policy, our company wishes to make public the nature, scope, and purpose of personal data collected, used, and processed. Furthermore, this Data Privacy Policy will make it clear to data subjects what their rights are.

As the controller responsible for processing, DextraData GmbH has implemented numerous technical and organizational measures to ensure seamless protection wherever possible of the personal data processed via this website. However, Internet-based data transfers may still in principle have security vulnerabilities and, consequently, absolute protection cannot be guaranteed. For this reason, each data subject is at liberty to send us personal data using alternative means, for example over the phone.

1. Name and address of controller

The controller within the meaning of the General Data Protection Regulation, other data protection legislation applicable in the Member States of the European Union, and other provisions of a data protection nature is:

DextraData GmbH
Girardetstr. 4
45131 Essen, Germany
Tel.: (+49-201) 959-750
E-mail: info[at]dextradata[dot]com
Website: https://www.dextradata.com

2. Name and address of Data Protection Officer

The controller’s Data Protection Officer is:
Claudia Walter
DextraData GmbH
Girardetstr. 4
45131 Essen
Germany
Tel.: (+49-201) 959-75164
E-mail: datenschutz[at]dextradata[dot]com
Website: https://www.dextradata.com

Any data subject can contact our Data Protection Officer directly at any time in the event of any questions or suggestions relating to data protection.

3. Definitions

The Data Privacy Policy of DextraData GmbH is based on the definitions used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our Data Privacy Policy should be easy to read and understand for the general public, our customers, and our business partners alike. To ensure this is the case, we would like to explain the terms used here beforehand.
Below are some of the terms we use in this Data Privacy Policy:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed in connection with personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation, or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient
Recipient means a natural or legal person, public authority, agency, or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent

Consent of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

4. Legal basis for processing

Article 6 (1) (a) GDPR serves as the legal basis for our company for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6 (1) (b) GDPR. The same applies to such processing operations which are necessary in order to take steps prior to entering into a contract, such as in the case of inquiries concerning our products or services. If our company is subject to a legal obligation as a result of which the processing of personal data is necessary, such as to comply with tax obligations, the processing is based on Article 6 (1) (c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details, or other essential information would have to be passed on to a doctor, hospital, or other third party. Processing would then be based on Article 6 (1) (d) GDPR. Finally, processing operations could be based on Article 6 (1) (f) GDPR. This legal basis is used for processing operations which are not covered by any of the above-mentioned legal grounds, if processing is necessary to protect a legitimate interest of our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted in particular because they have been mentioned specifically by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 clause 2 GDPR).

5. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 (1) (f) GDPR, our legitimate interest is to carry out our business activities for the welfare of all our employees and customers.

6. Period for which personal data is stored

The criterion used to determine the period of storage of personal data is the respective statutory retention period. At the end of that period, the relevant data is routinely deleted, provided it is no longer needed for performing or initiating a contract.

7. Statutory or contractual requirements to provide personal data; necessity for concluding a contract; obligation on the part of the data subject to provide personal data; potential consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (for example, tax regulations) or may also result from contractual provisions (for example, information about the contracting party). Sometimes it may be necessary for concluding a contract that a data subject provides us with personal data which we are subsequently required to process. A data subject is required to provide us with personal data when our company signs a contract with him or her. Failure to provide personal data would lead to it not being possible to sign the contract with the data subject. Before a data subject provides personal data, the data subject must contact our Data Protection Officer. Our Data Protection Officer will explain to the data subject on an individual case basis whether the provision of personal data is required by law or contract or is necessary for concluding a contract, whether there is an obligation to provide personal data and the consequences of failure to provide personal data.

8. Existence of automated decision-making

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
Automated decision-making based on personal data collected does not take place.

9. Cookies

The DextraData GmbH website uses cookies. Cookies are text files that are placed and stored on a computer system or other Internet-enabled devices by an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a cookie ID. A cookie ID is a unique identifier of the cookie. It is made up of a string of characters which is used to assign websites and servers to a specific Internet browser in which the cookie has been stored. This makes it possible for websites that have been visited and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified from the unique cookie ID.

By using cookies, we can provide users of this website with more user-friendly services. This would not be possible without placing cookies.

Cookies can be used to optimize the information and services offered on our website for users. As already mentioned, cookies allow us to recognize users of our website. The purpose of such recognition is to make it easier for users to use our website. Users of a website that uses cookies do not need to re-enter their login details every time they visit the site, for example, because this operation is performed by the website and the cookie stored on the user’s computer. Another example is the shopping cart cookie in the online store. The online store remembers the items a customer has placed in their virtual shopping cart by means of a cookie.

The data subject can prevent cookies from being stored by our website at any time by changing his or her Internet browser settings accordingly and permanently opting out of the use of cookies. Furthermore, cookies that have already been stored can be deleted at any time via an Internet browser or using other software programs. This can be done in all commonly used Internet browsers. If a data subject opts out of cookies, it may not be possible to make full use of some of the features on our website (for example, contact or registration form).

10. Collection of general data and information

The website of DextraData GmbH collects a series of general data and information when a data subject or an automated system calls up the website. This general data and information are stored in our server log files. The following information may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (‘referrers’), (4) the sub-sites which are activated on our website via an accessing system, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used to prevent risks in the event of attacks on our IT systems.

When using these general data and information, DextraData GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its marketing, (3) ensure the long-term viability of our IT systems and our website technology, and (4) provide law enforcement authorities with the information necessary for prosecution in case of a cyber-attack. Therefore, DextraData GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our company, and to ensure an optimum level of protection for the personal data we process. Anonymous data in the server log files are stored separately from all personal data provided by a data subject.

11. Registration on our website

Data subjects have the option to register on the DextraData GmbH website with the indication of personal data. Which personal data is transmitted to DextraData GmbH is determined by the respective input mask used for the registration. The personal data entered by the data subject is collected and stored solely for internal use by DextraData GmbH and for its own purposes. DextraData GmbH may request transfer to one or more processors, for example a parcel service provider, which also uses the personal data solely for an internal purpose which is attributable to DextraData GmbH.

By registering on the DextraData GmbH website, the IP address assigned by the Internet service provider (ISP) and used by the data subject, as well as the date and time of registration, are also stored. The storage of such data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate committed offenses. In this respect, the storage of such data is necessary to safeguard DextraData GmbH. In principle, such data is not passed on to third parties unless there is a statutory obligation to do so or if the transfer serves the aim of criminal prosecution.

The registration of a data subject with the voluntary indication of personal data helps DextraData GmbH offer the data subject content or services that may only be offered to registered users due to their inherent nature. Registered persons are free to change the personal data specified during registration at any time, or to have this data deleted in full from the controller’s database.

DextraData GmbH shall, at any time, provide information upon request to each data subject as to what personal data is stored about the data subject. Furthermore, DextraData GmbH shall rectify or erase personal data at the request or on the instructions of the data subject insofar as this is not contrary to any statutory retention obligations. All DextraData GmbH employees are available to the data subject in this respect as contacts.

12. Subscription to our newsletter

On the DextraData GmbH website, users are given the opportunity to subscribe to our company newsletter. The input mask used for this purpose determines what personal data is transmitted to the controller when a newsletter is requested.

DextraData GmbH informs its customers and business partners regularly by means of a newsletter about company offers. In principle, our company newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter mailing in the double opt-in procedure. This confirmation e-mail is used to verify whether the owner of the e-mail address as the data subject is authorized to receive the newsletter.

During registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of registration. The collection of this data is necessary in order to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. We use the marketing automation tool Marketo for this purpose. You data will be stored and processed in Marketo for the purpose of sending the newsletter. We have bound this service provider to comply with data privacy in accordance with the GDPR. Furthermore, subscribers to the newsletter may be informed by e-mail insofar as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of changes to the newsletter service, or a change in technical circumstances. Subscription to our newsletter may be cancelled by the data subject at any time. Consent to the storage of personal data, which a data subject has given for newsletter mailing, may be withdrawn at any time. Each newsletter contains a relevant link that can be used to withdraw consent. Moreover, there is the option to unsubscribe from newsletter mailing at any time directly on the DextraData GmbH website or to communicate this to DextraData GmbH in another way.

13. Newsletter tracking

The DextraData GmbH newsletter contains tracking pixels. A tracking pixel is a miniature graphic embedded into e-mails sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, DextraData GmbH can see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by the data subject.

Such personal data collected in tracking pixels contained in the newsletters is stored and analyzed by the controller in order to optimize newsletter mailing, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to withdraw the respective separate consent given through the double-opt-in procedure. After a withdrawal, these personal data will be deleted by the controller. DextraData GmbH automatically regards unsubscription from the newsletter as a withdrawal.

14. Contact via the website

Based on statutory regulations, the DextraData GmbH website contains information that enables fast electronic contact with our company as well as direct communication with us. This information also includes an e-mail address. If a data subject contacts the controller by e-mail or using a contact form, the personal data transmitted by the data subject is stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller is stored for the purpose of processing or contacting the data subject. Such personal data is not passed on to third parties.

15. Routine deletion and blocking of personal data

The controller will process and store personal data concerning the data subject only for the period necessary to achieve the purpose for which it is stored or insofar as provision has been made for this by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period stipulated by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

16. Rights of the data subject

a) Right to confirmation

Each data subject has the right granted by the European legislator to obtain confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right to confirmation, the data subject may contact our Data Protection Officer about this at any time.

b) Right to be informed

Each data subject whose personal data is processed has the right granted by the European legislator to be informed about stored personal data concerning him or her at any time and to obtain a copy of this information. Furthermore, the European legislator has granted the data subject the right to be informed about the following:

o the purposes of the processing
o the categories of personal data that are processed
o the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organizations
o where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
o the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
o the existence of the right to lodge a complaint with a supervisory authority
o where the personal data is not collected from the data subject: any available information as to their source
o the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

Moreover, the data subject has the right to be informed as to whether personal data has been sent to a third country or to an international organization. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to exercise this right to information, the data subject may contact our Data Protection Officer about this at any time.

c) Right to rectification

Each data subject whose personal data is processed has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Moreover, taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement.

d) Right to erasure (‘right to be forgotten’)

Each data subject whose personal data is processed has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and insofar as the processing is not necessary:

o The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
o The data subject withdraws consent on which the processing is based according to point (a) of Article 6 (1) GDPR, or point (a) of Article 9 (2) GDPR, and where there is no other legal ground for the processing.
o The data subject objects to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2) GDPR.
o The personal data has been unlawfully processed.
o The personal data has to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
o The personal data has been collected in relation to the offer of information society services referred to in Article 8 (1) GDPR.

Where one of the grounds referred to above applies, and a data subject wants the erasure of personal data stored by DextraData GmbH, the data subject may contact our Data Protection Officer about this at any time. The DextraData GmbH Data Protection Officer will arrange for the request for erasure to be actioned without undue delay.

If personal data has been published by DextraData GmbH and if our company as controller pursuant to Article 17 (1) GDPR is obliged to delete the personal data, DextraData GmbH will take suitable steps taking account of available technology and costs of implementation, also of a technical nature, to inform other data controllers which process published data that the data subject has requested from these other data controllers the erasure of all links to this personal data or of copies or replications of this personal data insofar as processing is not necessary. The DextraData GmbH Data Protection Officer will make the necessary arrangements on an individual case basis.

e) Right to restriction of processing

Each data subject whose personal data is processed has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

o The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
o The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
o The controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise, or defense of legal claims.
o The data subject has objected to processing pursuant to Article 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

Where one of the above applies and a data subject wishes to obtain the restriction of personal data stored by DextraData GmbH, the data subject may contact our Data Protection Officer about this at any time. The DextraData GmbH Data Protection Officer will arrange the restriction of processing.

f) Right to data portability

Each data subject whose personal data is processed has the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used, and machine-readable format. He or she also has the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to point (a) of Article 6 (1) GDPR or point (a) of Article 9 (2) GDPR or on a contract pursuant to point (b) of Article 6 (1) GDPR and the processing is carried out by automated means, provided the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to portability pursuant to Article 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible.

To exercise his or her right to data portability, the data subject may contact the DextraData GmbH Data Protection Officer at any time.

g) Right to object

Each data subject whose personal data is processed has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6 (1) GDPR. This also includes profiling based on those provisions.

DextraData GmbH will no longer process personal data in the event of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

Where DextraData GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data for such marketing. This includes profiling to the extent that it is related to such direct marketing. Where a data subject objects to DextraData GmbH to processing for direct marketing purposes, DextraData GmbH will no longer process personal data for such purposes.

Where personal data is processed for scientific or historical research purposes or for statistical purposes pursuant to Article 89 (1) GDPR, the data subject, on grounds relating to his or her particular situation, has the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise his or her right to object, the data subject may contact the DextraData GmbH Data Protection Officer directly. Moreover, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

h) Right to withdraw consent under data protection legislation

Each data subject whose personal data is processed has the right granted by the European legislator to withdraw his or her consent at any time to the processing of personal data.

If a data subject wishes to exercise his or her right to withdraw consent, the data subject may contact the DextraData GmbH Data Protection Officer about this at any time.

i) Right to lodge a complaint with a supervisory authority

Each data subject has the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her habitual residence, place of work, or place of the alleged infringement if the data subject considers that the processing of personal data relating to him or her is unlawful.

17. Data protection for applications and application processes

DextraData GmbH collects and processes the personal data of applicants for the purpose of handling application processes. Processing can also take place electronically. This is the case in particular if an applicant submits the relevant application documents to DextraData GmbH electronically, for example by e-mail or by means of a Web form on the website. If DextraData GmbH signs a contract of employment with an applicant, the data submitted will be stored for the purpose of executing the employment relationship in accordance with legal requirements. If a contract of employment is not signed with the applicant by DextraData GmbH, the application documents will be deleted automatically two months after notification of rejection unless deletion is contrary to other legitimate interests of DextraData GmbH. Other legitimate interests in this context may be a burden of proof in proceedings in accordance with the General Equal Treatment Act (AGG).

18. Data privacy provisions relating to the use of Google Analytics (with anonymization function)

DextraData has integrated Google Analytics components (with anonymization function) into this website. Google Analytics is a Web analytics service. Web analytics is the collection and analysis of data concerning the behavior of visitors to websites. A Web analytics service collects data concerning the website from which a data subject reaches another website (‘referrers’), which sub-pages of the website are accessed, or how often and for how long a sub-page is viewed. A Web analysis is mainly used to optimize a website and for cost-benefit analysis of online marketing.

The operator of the Google Analytics components is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DextraData uses the extension ‘_gat._anonymizeIp’ for Web analysis via Google Analytics. This extension means that the IP address of the Internet connection of the data subject will be shortened and anonymized by Google if access to our website is from within Member States of the European Union or in other states that are party to the Agreement on the European Economic Area.

The purpose of Google Analytics components is to analyze the traffic on our website. Google uses the data and information obtained to analyze the use of our website in order to compile online reports for us which show the activities on our website, and in order to provide other services concerning the use of our website.

Google Analytics places a cookie on the IT system of the data subject. A definition of cookies is given above. Setting cookies allows Google to analyze the use of our website. Every time the individual pages of this website, which are operated by DextraData GmbH and into which a Google Analytics component has been integrated, are called up, the Internet browser on the IT system of the data subject will be automatically prompted by the respective Google Analytics component to send data to Google for the purpose of online analysis. During the course of this technical procedure, Google is made aware of personal data, such the IP address of the data subject, which allows Google to track the origin of the visitor and clicks.
Personal data, such as access time, location from which access originates, and the frequency of visits to our website by the data subject, are stored by means of cookies. On each visit to our website, such personal data, including the IP address of the Internet connection used by the data subject, will be transferred to Google in the United States. These personal data is stored by Google in the United States. Google may pass on such personal data collected through the technical procedure to third parties.

The data subject can prevent cookies from being set by our website, as explained above, at any time by changing his or her Internet browser settings accordingly and permanently opting out of cookies. Such an Internet browser setting would also prevent Google from placing a cookie on the IT system of the data subject. Furthermore, cookies that have already been set by Google Analytics can be deleted at any time via an Internet browser or using other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics based on use of this website as well as the processing of this data by Google. The data subject must download and install a browser add-on from https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transferred to Google Analytics. Google considers the installation of the browser add-on as an objection. If the IT system of the data subject is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to reinstall or re-enable the browser add-on.

We have bound this service provider to comply with data privacy in accordance with the GDPR. Further information and the applicable data privacy policies are available at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at the following link https://www.google.com/intl/de_de/analytics/.

19. Data privacy provisions relating to the use of Google AdWords

DextraData has integrated Google AdWords into this website. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and in the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad is only displayed in Google’s search results if the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.

The operator of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by including relevant advertising on the websites of third parties and in Google search engine results and inserting third-party advertising on our website.

If a data subject reaches our website via a Google ad, Google places a conversion cookie on the IT system of the data subject. A definition of cookies is given above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, the shopping cart from an online store system, for example, were called up on our website. Both Google and the controller can use the conversion cookie to track whether a person who reached an AdWords ad on our website generated sales, i.e., completed or cancelled a purchase of goods.

Google uses the data and information collected through the use of the conversion cookie to produce visit statistics for our website. These visit statistics are used to determine the total number of users who have been directed to us through AdWords ads, i.e., to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, such as the Internet pages visited by the data subject. On each visit to our website, personal data, including the IP address of the Internet connection used by the data subject, are transferred to Google in the United States accordingly. These personal data is stored by Google in the United States. Google may pass on such personal data collected through the technical procedure to third parties.

The data subject can prevent cookies from being set by our website, as explained above, at any time by changing his or her Internet browser settings accordingly and permanently opting out of cookies. Such an Internet browser setting would also prevent Google from placing a conversion cookie on the IT system of the data subject. Furthermore, cookies that have already been set by Google AdWords can be deleted at any time via an Internet browser or using other software programs.
Moreover, the data subject has the option to object to interest-based advertising by Google. The data subject must access the link https://www.google.de/settings/ads from each of the Internet browsers he or she uses and configure the desired settings there.

We have bound this service provider to comply with data privacy in accordance with the GDPR. Further information and the applicable Google data privacy policies are available at https://www.google.de/intl/de/policies/privacy/.

20. Data privacy provisions relating to the use of Marketo Lead Tracking

DextraData uses Lead Tracking provided by Marketo, Inc., 901 Mariners Island Blvd. Suite 200, San Mateo, CA 94404 USA, for statistical analysis of user access and to address you as user anonymously, but individually, in accordance with your use behavior. Marketo Lead Tracking uses cookies (Munchkin), which are stored on the user’s computer, and enable analysis of the use of the website by the user. The information generated by the cookie about your use of this website (including your IP address) is transferred to a Marketo server in London and stored there. You can prevent the processing of your data by disabling cookies in your browser software or by enabling the ‘Do Not Track’ function. Please see the information in ‘Use of cookies’. Please bear in mind, however, that in this case you may not be able to make full use of all the features of this website. We have reached an agreement with this service provider to comply with data privacy in accordance with the GDPR.

21. Data security

We make every effort to ensure the security of your data within the framework of applicable data protection legislation and technical possibilities.

Your data is sent in encrypted form. This applies to your orders and also to customer login. We use the SSL (Secure Socket Layer) coding system, but please note that data transmission over the Internet (for example, communication by e-mail) may involve security vulnerabilities. Seamless protection of data against access by third parties is not possible.

To secure your data, we implement technical and organizational security measures in accordance with Article 32 GDPR which we always adapt to the state-of-the-art.

In addition, we cannot guarantee that our service will be available at certain times; malfunctions, disruptions, or breakdowns cannot be ruled out. The servers we use are carefully backed up on a regular basis.

22. Passing data on to third parties

In principle, we use your personal data only within our company.

If and insofar as we engage the services of third parties to fulfill agreements (for example, logistics providers or manufacturers), these parties only obtain personal data to the extent the transfer is necessary for the relevant service.

In the event that we outsource certain elements of data processing (‘contract processing’), we bind processors under contract to only use personal data in line with the requirements under data protection legislation, and ensure the rights of the data subject are protected.

Version: 24 May 2018

We reserve the right to update the Data Privacy Policy on a regular basis.