Digital transformation refers to the profound change that companies and societies undergo when they improve and modernise their business models, processes and structures through digital technologies and solutions. In this context, digital transformation affects almost all areas of a company, starting from the way products and services are developed and distributed, to internal organisation and cooperation with partners and customers, to the use of data and the development of new business areas. The goal of digital transformation is to achieve competitive advantages and open up new opportunities for value creation by using innovative technologies and digital solutions to optimise business processes, develop new business models and offer better products and services.
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